11 2009

A FRESH ARTICLE :: TWITTER KILLED THE CELEB’S STAR

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From our affiliates over at TheFreshXpress

They say that video killed the radio star. Well, Twitter has killed the celebrity’s. Ever since I joined Twitter in September 2008 (although I wasn’t active on it until January 2009), it’s become the place to be. *reads line* Ok that just made it sound like Twitter became IT because of me. How narcissistic of me. Too bad I don’t feel like changing the sentence. But y’all know what I meant.

Twitter is every publicist’s worst nightmare. Publicists are meant to maintain their folks’ image, and paid to make them behave and maintain a seemingly clean reputation. Now that celebs are now free to send messages to the world as they please, crisis intervention is the name of the game. Especially since these messages are instant and cannot be taken back, no matter how much they try to delete them.

Sidenote: Every and any tweet that’s sent is permanently out there. Even if you delete it from your timeline, and someone searches a word in it, the whole thing will come up. AND tweets are indexed by Google now, which keeps them for up to 18 months. This message has been brought to you by “You betta watch your mouth” Enterprises.

TOO many celebrities have said something off-the-cuff on Twitter. I just imagine some Publicists curling themselves into a ball and rocking back and forth in the corner.

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