Dear BET…

Janita Patrick, a fictional character, has written a letter to BET’s chairman and CEO Debra Lee..
read below:
Dear Debra Lee,
I’m Janita Patrick, a 15-year-old African-American female from Cincinnati. Recently, I watched the 2009 BET Awards and felt the strongest urge to reach out to the program. My family is of the typical middle-class variety; both parents and four brothers. See, I’m a junior in high school (got skipped), so naturally EVERYBODY in my age group watches BET. I’m used to seeing the sagging pants, tattoos, lack of emphasis on reading and respecting women that makes up your videos. People in my class live this out everyday, while teachers tell us that we’re acting just like the people in your shows.
In your shows. That struck me as odd, because I would think that with your show being the primary outlet for black entertainers and musicians, and considering the context of blacks in this country, there’s a social responsibility factor to consider. I would never blame BET alone for the way a great deal of my classmates act and talk and dress. Everybody makes their own choices. However, if anybody is aware of the power of television on impressionable minds, it’s the people running the television operations. If you are not aware, then perhaps you shouldn’t be running the operations.
Guess who watches your network the most? Not those who are intelligent enough to discern foolishness from substance, but those who are barely teenagers, impressionable and believing. It’s awfully cruel to plant seeds of ignorance in fertile minds. You know it’s really bad when the co-founder of BET, Sheila Johnson, said that she “really doesn’t watch it” anymore.
I am constantly fighting against the images and messages put forth on your program. What made you think that it’s okay to bring my classmates on stage to dance behind Lil Wayne and Drake to a song talking about boffing “every girl in the world”? Why does reality train wrecks have to be thrown in our faces? Are you aware of the achievement gap going in inner-city African-American communities? A report from America’s Promise Alliance, a non-profit group started by Colin Powell, recently stated that 47 percent of high school students in the nation’s top 50 cities don’t graduate. This isn’t because of BET per se, but I don’t see any episodes on your show doing anything to counteract this disturbing trend. In fact, your show is a part of this cycle of media depicting us at our worst.
My older brother told me something about profit being the number one goal for every business. I’m not sure I understand what that means, but I do know that your shows have to be entertaining enough to generate viewers, which is how you make your money. But surely our culture is rich enough to entertain without anything extra to “boost” ratings; why the over-the-top foolery? I listen to classmates talk about Baldwin Hills like it’s the Manhattan Project. It doesn’t take much effort to produce a throng of degenerative reality shows, nor does it take much to eliminate socially conscious shows off the air. MTV isn’t much better, but since when does two wrongs ever make a right? It’s one thing for white television shows to depict us in a particular way, but for black television shows to do it is just baffling.
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