18  04 2009

BELL & ROSS AIRBOUNE

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POST by NVus

ehhhh…That’s a Dope a$$ watch…

VIA ARE

Bell & Ross revealed their new Limited Edition BR 01 Airborne watch today at Basel World, which incorporates the traditional BR01 square design and a skull image – an icon used liberally today in contemporary art and design.

The jowl-bearing skull references the US Airborne motto “Death from Above” used to remind brave military paratroopers of their power and vulnerability during combat in World War II, and has since become a symbol of bravery in the prospect of death.

FOR MORE ABOUT THE AIRBOURNE…

The timepiece is a tribute to the men who continue fight to defend their country, but with its contemporary look and hip incorporation of the ever-popular skull iconography you’ll be sure to see more than military-buffs sporting this watch.

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