6
06
2008
Louis Vuitton Sues Google in Frace…for Copyright
POST by NVus
Europe’s highest court will hear a trademark infringement suit concerning Google’s keyword advertising system, a case that ventures into an untested area of law that could impact the company’s lucrative ad revenue.
Fashion retailer Louis Vuitton won a lawsuit in France over Google’s AdWords system, where advertisers bid for keywords. The keywords are used to place ads related to a person’s search terms using Google’s search engine or in Web pages with similar content.
AdWords suggests variations of certain keywords to advertisers when they are using the company’s interface. Louis Vuitton said….
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VIA NYTIMES
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